Fleetwood Strategy

Our approach

Relying on established relationships and traditional methods of communications and engagement risks leaving organisations exposed in today’s fragmented political and media landscape. We help clients navigate uncertainty with purpose and confidence.

Campaign-focused

We harness tried and tested methods from successful campaigns around the world, so that our clients can effectively meet their reputational and regulatory challenges.

Insightful

Our insight is delivered by a team of professionals with proven track records advising a range of organisations, from start-ups to multinationals.

Integrated

We specialise in integrated and cross functional support, ensuring that all parts of an organisation or campaign are pulling in the same direction to achieve a unified objective.

Experienced

We work across all sectors and have advised more than 80 clients across six continents.

Our services

Communications

We advise and support clients to manage and enhance their reputations, through strategic, corporate and crisis communications.

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Public affairs

We help our clients advocate effectively in order to shift the dial on the issues that matter to them.

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Opinion research

We use research to lift the lid on what people think, enabling communication and engagement based on evidence, not instinct.

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Communications

We advise and support clients to manage and enhance their reputations, through strategic, corporate and crisis communications.

We work closely with clients to understand their business goals, define their communications objectives and develop bespoke strategies.

Every intervention that we make is high-value, high-impact. Targeted, not tick box.

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Narrative, messaging & positioning

Press office management

Editorial, engagement & media relations

Strategic media execution

Digital & social media

Campaign planning & execution

Media training

Crisis planning & management

Strategic counsel

Public affairs

We help our clients advocate effectively in order to shift the dial on the issues that matter to them.

Our combined experiences allow for an extensive network across all levels of governments, parliaments and the media, which we harness to deliver for our clients.

We have deep policy expertise across sectors and a thorough understanding of legislative and regulatory processes.

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Strategic counsel

Political intelligence

Government & Opposition engagement

Network building

Policy development

Legislation & consultations

Campaign planning & execution

Coalition building

Select committee training

Opinion research

We use research to lift the lid on what people think, enabling communication and engagement based on evidence, not instinct.

Our research is diagnostic, rather than descriptive. It seeks to understand not only what people think but also why they think it and what influences them.

Once these factors are understood, it is possible to either reinforce or change opinion and / or behaviour.

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In-depth interviews

Focus groups

Opinion polling

Advanced statistical modelling

Audience segmentation

Narrative & message testing

Sentiment & policy analysis

Tracking

Workshops

Our team

We have global presence and expertise where you need it around the world. Our team comprises former journalists, political advisers, campaign strategists, data analysts, and more.

Isaac Levido

Founding Partner

Experienced campaign professional with a proven record of delivering results at the highest levels.

Peter Dominiczak

Founding Partner

Former Political Editor, leads the communications and public affairs service offerings.

Michael Brooks

Founding Partner

An accomplished strategist and pollster with a track record of success all around the world.

Skye Buttenshaw

Managing Director

Communications professional and former political media adviser, who also runs the company on a day-to-day basis.

Henry Cook

Partner

Former UK Government and No. 10 Special Adviser, advising clients on strategy, policy and communications.

Ed Holtom

Manager

Public affairs & communications specialist, former media manager for multiple Labour Party campaigns.

Georgia Hardisty

Manager

Public affairs & communications professional, worked directly for the Conservative Party Campaign Director.

Teekay Brown

Associate

Public affairs specialist, embedded in the Labour Party, including Labour Digital and Labour African Network.

Zach Ward-Elms

Partner

Experienced strategist and pollster focused on evidence-led campaigns, messaging and political insight.

Lyle Hill

Director

Extensive consultancy experience advising on government relations, crisis situations and reputation.

Adi Lakhani

Research Lead

Mixed-method opinion researcher, producing insights and strategies for clients using polling and focus groups.

Isabelle Walker

Manager

Strategic communications specialist and former political adviser, who also advises on qualitative research.

Ben Jafari

Director

Former Special Adviser, with a decade of parliamentary experience, provides public policy and advocacy advice.

James Olney

Senior Manager

Public affairs consultant, advising on policy and engagement across heavily regulated sectors.

Lance Morris

Associate

Public affairs specialist, involved in several Labour-affiliated groups, such as the Jewish Labour Movement.

Steven Lynch

AI and Data Lead

Quantitative researcher, specialising in opinion polls to produce data driven insights for clients.